Better Bite Directory

Know what to buy
Not just what to avoid

Clear answers for confusing food labels – using real UK supermarket products.

Standing in the supermarket reading ingredients? You’re not the only one.

The Better Bite System

Every product is rated using a simple system, so you can see the answer quickly — then read the reasoning if you want the detail.

TRADITIONAL

Simple, recognisable ingredients that fit a more traditional food profile.

THE NUANCE

Not always clear-cut. These products may need context or ingredient notes.

ULTRA-PROCESSED

Contains ingredients or markers strongly associated with ultra-processing.

Compare actual products you might pick up in a supermarket.

ULTRA-PROCESSED

Likely to contain UPF markers such as emulsifiers and other industrial ingredients.

THE NUANCE

Often not clearly UPF under NOVA, but has nuance around fermented wheat flour and clean-label processing.

TRADITIONAL

Usually flour, water, salt and starter. Always check ingredients, but this is the traditional benchmark.