Ultra processed food, made simple
Un-UPF
your food
No More UPF breaks down what counts as ultra processed food and what doesn’t, using ingredients and real examples, so everyday shopping feels clearer and more manageable.
Ultra processed food,
made simple
Un-UPF
your food
No More UPF breaks down what counts as ultra processed food and what doesn’t, using ingredients and real examples, so everyday shopping feels clearer and more manageable.
Make sense of food labels without obsessing
Using the NOVA framework, this site helps you interpret ingredients lists more clearly, without turning food shopping into a moral judgement or a quest for perfection.
New to UPFs?
Start here
What counts as ultra processed food?Ingredients that often signal UPFsIs this food ultra processed?From the blog
Helping you understand real foods, labels, and brands.






