🔴 Ultra-processed

Cheerios Multigrain Breakfast Cereal

NOVA Classification:

Group 4 — Ultra-processed food

Strict NOVA Verdict:

Ultra-processed

Although based on whole grains, this cereal also contains added oils, colourings and multiple formulation ingredients more commonly associated with ultra-processed breakfast cereals.

Product Details

Ingredients

Whole Grain Oat Flour (31.9%), Whole Grain Wheat Flour (29.6%), Whole Grain Barley Flour (18.2%), Sugar, Wheat Flour (contains Calcium Carbonate, Vitamin B3, Iron, Vitamin B1), Invert Sugar Syrup, Calcium Carbonate, Sunflower Oil, Molasses, Salt, Caramelised Sugar Syrup, Colours: Carotene Annatto Norbixin, Antioxidant: TocopherolsAnnatto Norbixin; Antioxidant: Tocopherols, Iron, Vitamins C, B3, B5, B9, D, B6, B2

Key Flags

contains seed oils

Processing Notes

Formulated multigrain cereal using oils, colourings and added micronutrients to create a shelf-stable sweetened cereal product.

Audit Notice: Always check the label — ingredients, recipes and availability can change.