Kellogg’s Rice Krispies Multi-Grain Shapes

NOVA Classification:

Group 4 — Ultra-processed food

Strict NOVA Verdict:

Ultra-processed

Although marketed as a multigrain cereal, this product contains flavourings, glucose syrup and colourings more commonly associated with ultra-processed breakfast cereals.

Kellogg's Rice Krispies Multi-Grain Shapes

Product Details

Category

Breakfast Cereals

Brand

Kellogg’s

Available at

AsdaMorrisonsOcadoSainsbury'sTescoWaitrose

Ingredients

Cereal Flours (Rice Flour (50%), Oat (27%), Maize (5.5%)), Sugar, Glucose Syrup, Chicory Root Fibre, Calcium Carbonate, Caramelised Sugar, Natural Flavouring, Niacin, Iron, Antioxidants (Ascorbyl Palmitate, Alpha Tocopherol), Vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12, Colour (Annatto Norbixin)

Key Flags

contains flavourings

Processing Notes

Formulated cereal product using flavourings, refined syrups and colourings to create a sweetened, shelf-stable cereal aimed at taste and texture optimisation.

Audit Notice: Always check the label — ingredients, recipes and availability can change.