Duchy Organic Brown Seeded Bloomer

NOVA Classification:

Group 3 — Processed food

Strict NOVA Verdict:

Not ultra-processed

This loaf avoids emulsifiers, preservatives, flavourings and added oils in the bread itself. However, added wheat gluten is used to improve structure and consistency, making it slightly more formulated than a traditional bakery loaf.

duchy organic brown seeded bloomer

Product Details

Category

Bread

Brand

Duchy Organic

Available at

Waitrose

Ingredients

Wholemeal wheat flour, water, wheat flour (wheat flour, calcium carbonate*, iron*, niacin*, thiamin*), mixed seeds (5%) (sunflower seeds, brown linseed), yeast*, sea salt*, wheat gluten, wafer label *(potato starch, water, sunflower oil, colour (carbon)), flour treatment agent* (ascorbic acid)

Key Flags

Processing Notes

Packaged seeded bread using a relatively simple ingredient formulation. Added wheat gluten helps strengthen the dough, while ascorbic acid functions as a flour treatment agent rather than an ultra-processing marker.

Audit Notice: Always check the label — ingredients, recipes and availability can change.