Jason’s The Great White Sourdough

NOVA Classification:

Group 3 — Processed food

Strict NOVA Verdict:

Not ultra-processed

The ingredient list is relatively simple and does not include emulsifiers or flavourings, which are commonly associated with ultra-processed foods. However, it includes fermented wheat flour, which is used in modern bread production to improve consistency and shelf life. See our guide on fermented wheat flour for a full explanation.

Product Details

Category

Bread

Brand

Jason's

Available at

MorrisonsOcadoSainsbury'sTescoWaitrose

Ingredients

Wheat Flour, Water, Rye Flour, Salt, Fermented Wheat Flour

Key Flags

contains fermented wheat flour

Processing Notes

This product uses fermented wheat flour rather than traditional long fermentation. While the ingredient list appears simple, this reflects a more modern, industrial production approach designed for consistency and extended shelf life. This differs from bakery-made sourdough, where time and natural fermentation are used instead. As a result, it sits between clearly traditional bread and more heavily industrial loaves.

Audit Notice: Always check the label — ingredients, recipes and availability can change.