Modern Baker Social Charcoal Sourdough Loaf

NOVA Classification:

Group 3 — Processed food

Strict NOVA Verdict:

Not ultra-processed

This loaf does not contain clear NOVA Group 4 markers such as emulsifiers, flavourings, gums, preservatives, sweeteners, stabilisers or maltodextrin. The ingredient list is still relatively simple, but activated charcoal paste is a modern formulation ingredient that makes this more nuanced than a traditional sourdough made only with flour, water and salt.

Product Details

Category

Bread

Brand

Modern Baker

Available at

Ocado

Ingredients

Wheat flour*, rye flour*, apple cider vinegar*, activated charcoal paste (1%), salt, water. *Organic ingredients

Key Flags

Processing Notes

Apple cider vinegar does not automatically make the bread ultra-processed. Activated charcoal paste is present at 1% and appears to be used for colour and product identity rather than as a traditional bread ingredient. That does not automatically make it ultra-processed under strict NOVA, but it does move the product away from a straightforward traditional loaf.

Audit Notice: Always check the label — ingredients, recipes and availability can change.

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