M&S White Bloomer Bread Loaf

NOVA Classification:

Group 3 — Processed food

Strict NOVA Verdict:

Not ultra-processed

This loaf avoids emulsifiers and preservatives, keeping it outside strict NOVA ultra-processed classification. However, it still uses fermented wheat flour, added oils and fibre ingredients to improve texture, softness and shelf life compared to more traditional bakery bread.

M&S White Bloomer Bread Loaf

Product Details

Category

Bread

Brand

Marks & Spencer

Available at

Marks & SpencerOcado

Ingredients

Wheatflour*, Water, Yeast (Yeast, Vitamin D Yeast), Chicory Fibre, Fermented Wheatflour, Salt, Palm Oil, Soya Flour, Rapeseed Oil, Flour Treatment Agent: Ascorbic Acid, *Fortified with Calcium, Iron, Vitamin B3 and B1

Key Flags

contains seed oils

contains fermented wheat flour

Processing Notes

Modern packaged bread formulation using fermented wheat flour and functional ingredients rather than a simple flour-water-salt process.

Audit Notice: Always check the label — ingredients, recipes and availability can change.