Market Street Wholemeal Bread

NOVA Classification:

Group 4 — Ultra-processed food

Strict NOVA Verdict:

Ultra-processed

Despite the wholemeal positioning, this bread contains multiple industrial formulation ingredients including emulsifiers, maltodextrin and added oils commonly used in packaged ultra-processed bread.

Market Street Wholemeal Sliced Bread

Product Details

Category

Bread

Brand

Morrisons

Available at

Morrisons

Ingredients

Wholemeal wheat flour, Water, Yeast, Wheat gluten, Salt, Bulking Agent (Calcium sulphate), Soya flour, Demerara sugar, Emulsifiers (Sodium stearoyl-2-lactylate, Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids), Fortified wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), Dextrose, Wheat flour, Palm oil, Caramelised sugar syrup, Maltodextrin, Flour Treatment Agent (Ascorbic acid), Rapeseed oil, Malted barley flour

Key Flags

contains emulsifiers

contains seed oils

Processing Notes

Industrial bread-making process using emulsifiers, refined carbohydrates and added oils to improve softness, consistency and shelf life.

Audit Notice: Always check the label — ingredients, recipes and availability can change.