🟡 Nuance

Morrisons Seeded Sliced Bloomer

NOVA Classification:

Group 3 — Processed food

Strict NOVA Verdict:

Not ultra-processed

This loaf avoids emulsifiers and preservatives, keeping it outside strict NOVA ultra-processed classification. However, fermented wheat flour is still used as a modern formulation ingredient to improve softness and shelf life.

Product Details

Ingredients

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Mixed Seeds (11%) (Golden Linseed, Millet, Sunflower Seeds, Pumpkin Seeds, Poppy Seeds), Fermented Wheat Flour, Yeast, Salt, Soya Flour, Sugar, Caramelised Sugar, Flour Treatment Agent (Ascorbic Acid)

Key Flags

contains fermented wheat flour

Processing Notes

Packaged seeded bread using fermented wheat flour and formulation ingredients rather than a more traditional bakery-style process.

Audit Notice: Always check the label — ingredients, recipes and availability can change.