🟡 Nuance

Sainsbury’s Multiseed Loaf Bread, Taste the Difference

NOVA Classification:

Group 3 — Processed food

Strict NOVA Verdict:

Not ultra-processed

This loaf avoids emulsifiers and preservatives, keeping it outside strict NOVA ultra-processed classification. However, fermented wheat flour and added wheat gluten are still used to improve texture and consistency compared to more traditional seeded bread.

Product Details

Ingredients

Wheat Flour (Wheat Flour, Calcium Carbonate, Folic Acid, Iron, Niacin, Thiamin), Water, Sunflower Seeds (6%), Brown Linseed (3.5%), Wheat Gluten, Oats, Rye Flour, Pumpkin Seed (1.5%), Yeast, Fermented Wheat Flour (Wheat Flour, Malted Wheat Flour, Water, Starter Culture), Wheat Bran, Salt, Sugar, Caramelised Sugar, Poppy Seed (0.5%), Quinoa (0.5%), Flour Treatment Agent: Ascorbic Acid.

Key Flags

contains fermented wheat flour

Processing Notes

Packaged seeded bread using fermented wheat flour and functional baking ingredients to improve softness and structure.

Audit Notice: Always check the label — ingredients, recipes and availability can change.