Celtic Bakers Organic Vegan Sweet Potato Buns

NOVA Classification:

Group 4 — Ultra-processed food

Strict NOVA Verdict:

Ultra-processed

This product is ultra-processed under NOVA because it contains soya lecithin, an emulsifier. Emulsifiers are typical NOVA Group 4 markers. The presence of fortified flour, sweet potato puree, soya milk, cane sugar, yeast and salt would not automatically make the buns ultra-processed. Ascorbic acid alone would also not make a bread ultra-processed. However, the emulsifier in the vegan butter is the decisive ingredient here.

Celtic Bakers Organic Vegan Sweet Potato Buns

Product Details

Category

Bread

Brand

Celtic Bakers

Available at

Ocado

Ingredients

Fortified wheat flour*; sweet potato puree* 16%; soya milk*; vegan butter* containing shea butter oil*, water, coconut oil*, rapeseed oil*, almond*, carrot juice* and emulsifier: soya lecithin*; cane sugar*; yeast; salt; flour improver containing wheat flour*, flour treatment agent: ascorbic acid, processing aid: sunflower oil, enzymes: alpha amylase, amyloglucosidase, glucose oxidase and xylanase. *Denotes organically produced ingredients.

Key Flags

contains emulsifiers

contains seed oils

Processing Notes

These buns are more formulated than traditional bread or buns. The vegan butter is a compound ingredient made from multiple oils, water, almond, carrot juice and an emulsifier. The flour improver also adds processing nuance through added enzymes and a processing aid. The main reason for the red verdict is still the emulsifier: soya lecithin.

Audit Notice: Always check the label — ingredients, recipes and availability can change.

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