Modern Baker Superloaf Seeded Loaf

NOVA Classification:

Group 4 — Ultra-processed food

Strict NOVA Verdict:

Ultra-processed

his bread contains several ingredients that would normally create amber-level nuance in bread, including added wheat gluten, rapeseed oil, fermented wheat flour and dried sourdough. However, the presence of guar gum and acacia gum means it crosses into typical NOVA Group 4 territory.

Product Details

Category

Bread

Brand

Modern Baker

Available at

Marks & SpencerOcadoSainsbury'sTescoWaitrose

Ingredients

Wheat Flour (with added Calcium, Iron, Vitamin B3, Vitamin B1), Seed & Fibre Ferment (41%) (Water, Brown Linseed, Golden Linseed, Poppy Seed, Wheat Flour, Chia Seeds, Wheatgerm, Thickeners: Guar Gum, Acacia Gum; Dark Rye Flour, Golden Linseed Flour, Hemp Fibre), Water, Wheat Gluten, Yeast, Vegetable Oil (Palm, Rapeseed), Salt, Fermented Wheat Flour, Dried Sourdough (Wheat), Flour Treatment Agent: Ascorbic Acid

Key Flags

contains seed oils

contains fermented wheat flour

Processing Notes

The product appears to be a highly formulated seeded bread with a seed and fibre ferment, added gluten, added vegetable oils, fermented wheat flour and gums used as thickeners. Ascorbic acid alone would not make the bread ultra-processed, and neither would rapeseed oil, wheat gluten or fermented wheat flour on their own. The decisive issue here is the use of gums/thickeners, which are typical ultra-processing markers under NOVA.

Audit Notice: Always check the label — ingredients, recipes and availability can change.

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