Waitrose Super Soft White Bread
This loaf is formulated specifically for softness and shelf life. Despite the relatively familiar ingredient list, the emulsifier, preservative and added oil place it firmly in the ultra-processed category under NOVA.
Product Details
Ingredients
Wheat flour (wheat flour, calcium carbonate, folic acid, iron, niacin, thiamin), water, yeast, salt, soya flour, emulsifier (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids), preservative (calcium propionate), vinegar, flour treatment agent (ascorbic acid), rapeseed oil
Key Flags
Processing Notes
Industrial bread-making process using emulsifiers, preservatives and added oils to maintain softness, consistency and freshness over time.
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